A product manager with an entrepreneurial experience and a passion for design thinking.

Click on any item below to discover more about me.


Awards

A list of awards that I've won
Project 08

The Awards.

  • MBA: Ontario Graduate Scholarship, by the Government of Ontario ($10,000)
  • MBA: Placed 3rd in the Rotman Problem Solving Challenge and won a $15,000 Scholarship
  • MBA: Rotman School of Management Entrance Award
  • B.Eng: Dean’s List of Excellence Awards for 3 consecutive years
  • B.Eng: Undergraduate Student Research Award from NSERC
    (Natural Sciences and Engineering Research Council of Canada)

Entrepreneurial Experience

Founded The Taxi Network, Inc.
Project 04

"Taxi In 2" App, from Concept to Reality.

Experienced the frustration of hailing a cab. Scratched my own itch by founding a tech startup The Taxi Network to solve the problem. Led a team of 3 to create a taxi booking system (web and mobile app) from concept to production. Sold the software to taxi companies, generating recurring monthly revenues while helping many taxi users get home every night. My main roles are business development and sales. By optimizing app SEO, I've driven the app Taxi In 2 to the #1 ranking in the Canadian App Store under the search term "taxi".

Leadership Experience

4 Years Experience in Engineering Management
Project 06

4 Years Experience in Engineering Management

Since 2009, I've been hiring and managing engineers and designers. Team culture is what I emphasize; Communicating with people of different personalities is what I do.

Product Development

8 Years Experience in Electronic Circuits & Coding
Project 05

8 Years Experience in Electronic Circuits & Coding

In terms of devices, I've worked on taxi security cameras, school bus video recorders, power system protection devices, and iPhones/iPads. My experience includes circuit analysis, firmware on FPGA chips, embedded software on devices, desktop software, and mobile apps.

Hands-On Skills

Car Audio & Home Theatre Hobbyist
Project 03

Car Audio & Home Theatre Hobbyist

Audio design, wiring, subwoofer enclosure... I'm not afraid to roll up my sleeves and get my hands dirty. I've worked on quite a few car audio systems and home theatres in the last 10 years.

Rapid Prototyping Skills

"Hacked" a Minimal Viable Product in 10 hours
Project 02

"Hacked" a Minimal Viable Product in 10 hours

A client mentioned an interesting concept for a Sudoku game. I responded with a prototype the next morning. Watch the Video.

Self Learner

A list of my favorite books and Coursera courses
Project 07

My Favorite Books & Online Courses

  • Design Thinking for Business Innovation Darden School of Business (Coursera)
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship University of Maryland (Coursera)
  • The Lean Startup A very popular book on creating new startups
  • The 22 Immutable Laws of Marketing A marketing book on launching new brands
  • Rework Tips for entrepreneurs from the founders of 37signals
  • The Tipping Point Malcolm Gladwell on viral social behavior
  • Blue Ocean Strategy A business book on competition and strategic moves

Visual Design Skills

Interior Design as a Hobby
Project 01

Interior Design as a Hobby

I've always had a passion for interior design. From design to electrical wiring, I've planted what was in my head into my living room. View it here.

My MBA Activities

Rotman MBA - University of Toronto
Project 09

MBA at Rotman - University of Toronto

Bloomberg Businessweek:
"...MBA students at the Rotman School of Management can elect to take courses at DesignWorks, the school's academic and commercial learning lab for design-based innovation and education. In addition to core MBA classes such as finance and leadership, students can take classes on building an innovation culture and strategic business design."

In the MBA, I'm actively involved in:

International Experience

The world is a book and I refuse to read only one page of it.
Project 10

The world is a book and I refuse to read only one page.

  • 3 Weeks in California: In 2012, I drove from San Diego to SF. Explored different startup hubs in California and spent one week networking in Silicon Valley.
  • 100 Days in Europe: In 2013, I spent 100 days across 10 countries. Discovered how people live, what they eat, and what they do for a living. Connected with Business PhD students, a Day Trader, a Tesla Engineer, and an Industrial Designer along the way.
  • 6 months in Spain: In 2015, as part of the MBA exchange program, I lived in Madrid for 6 months with 8 native Spanish speakers and learned their language and culture.

About Me

I'm a product manager with an entrepreneurial experience and a passion for design thinking.

The intersection of business and creativity is what makes me tick. Currently sharpening my skills in Product Management.

To Contact Me

I don't bite. Feel free to say Hello: hello@edmondc.com

“You see things; and you say, ‘Why?’
But I dream things that never were; and I say, ‘Why not’?” George Bernard Shaw,
co-founder of the London School of Economics
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” Leo Burnett,
one of the most 'creative' men in the advertising business
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